From 9 to 13 June, 2025, horticultural business owners from Georgia and Armenia had the opportunity to immerse themselves in the Dutch horticulture sector. In collaboration with TBSC Consulting, HollandDoor organized a dynamic and insightful programme full of knowledge sharing and matchmaking opportunities.
The programme included participation in key events such as the Dutch Greenhouse Delta networking event, FlowerTrials and GreenTech, one of the world’s leading trade fairs for horticultural technology. In addition, the delegation visited several renowned Dutch technology providers, including KUBO Group, HAWE Cultivation Systems, Axia Vegetable Seeds, Delphy Improvement Centre, Koppert, Rovero Systems B.V. and De Ruiter Innovations.
The delegation comprised both vegetable and flower producers involved in protected and open-field cultivation. The Georgian Farmers Association – the national umbrella organization representing Georgian growers – also took part in the mission. Participants returned home with a wealth of new insights, ideas and inspiration to strengthen their own businesses.
Despite being relatively small markets, both Georgia and Armenia hold significant potential to develop stronger trade ties with the Dutch horticultural industry. The Embassies of the Netherlands in Tbilisi and Yerevan are actively supporting this development, alongside HollandDoor, which has been fostering mutual business relations for over a decade. This trade mission marked an important step forward in expanding import and export opportunities between the regions.
For more information please contact Jos Leeters
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