I spent a lifetime in guiding soft fruit growers, particularly in the rapidly evolving cultivation of strawberries, raspberries, and blueberries. As a senior consultant, I specialize in the transition from open-field cultivation to soilless production systems. My expertise includes advising on substrate selection, optimizing water management, and addressing the specific needs of different crops and growing conditions.
In addition to conventional substrates, I have extensive experience with organic alternatives. As the industry moves toward more sustainable solutions, the shift to organic substrates is gaining momentum, driven by the need to replace traditional peat with renewable raw materials.
Having lived and worked for more than 20 years in Italy, I have supported numerous growers across Southern Europe.
