HollandDoor recently took part in an intensive yet fruitful Horticultural Economic Mission to Indonesia from 15 to 19 June. As a long-standing partner in Indonesia’s horticultural development, contributing through capacity building, knowledge transfer and skills training, our presence was a natural fit.
Indonesia, Southeast Asia’s largest consumer market, boasts a young population of 280 million with increasing purchasing power and demanding high-quality, safe food. This, coupled with the national drive to reduce food imports and become a net exporter, presents significant opportunities.
Led by Michiel Sweers and Guido Landheer, the mission included 32 Dutch horticultural companies specialising in areas such as seeds, technology, training and finance. The week began with a seminar on sustainable horticulture, matchmaking sessions and engaging panel discussions in which we played an active part. This day highlighted Indonesia’s ambitions, especially its focus on boosting sustainable local food production, accelerating the adoption of technology and building local capacity.
Highlights included a visit to the Indonesian Ministry of Agriculture for discussions on collaborations on food security and sustainability, as well as a meeting with East West Seed to address challenges in the seed business. In North Sumatra, we visited the Herbs and Horticultural Plants Technology and Science Park and the ambitious North Sumatra Food Estate, where we witnessed a clear vision and rapid development aimed at national food security and boosting farmer livelihoods.
The mission concluded in Jakarta with planning for follow-up actions. HollandDoor looks back with great satisfaction on a perfectly organized week – one that strengthened existing relationships and forged new ones. We are eager to translate this energy into concrete initiatives and lasting partnerships.
For more information please contact Engelie Beenen
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